How to Sell Jewelry 

Not every jewelry buyer knows  how to sell jewelry.   So, I got to thinking  it might be a good idea to write some selling jewelry tips  to help  vistiors sail  safely through this area.  There  are several   ways of selling Antique and 20th Century  Jewelry and your  success mainly depends on knowing about the  jewelry you wish to de-vest. There are basically two main types of  jewelry you can sell. 

1. Unwanted Jewelry:  lost single earrings, gold chains, unwanted gold jewelry like ex's wedding band, random pieces, modern gold jewelry no longer wanted, antique jewelry that's beyond repair.

2. Wanted  Jewelry:   Antique  Jewelry, Estate  Jewelry, Period  Jewelry, Vintage jewelry, and Pearls.  This category is Not for scrap, collectible, rare and in good condition.

How To Sell Jewelry Old, Gold & Wanted

Those who invest in gold old antique make money in direct proportion to the extent of their knowledge of the subject. The more you know about  the antique jewelry and pearl market, the more money likely you are of making a profit when selling  jewelry, antique and estate  online,  in-store or at local flea markets and auctions. 

It  pays to develop and eye, for identifying the best antique jewelry books you can lay your hands on.  I once found a book at a yard sale for $1 about the early pearling days in Australia now out of print. In this book, I discovered so much information about Natural pearls.  It was full of rare information on pearls that even the gemological institutes are reluctant to disclose. 

There's several ways to sell  wanted Jewelry, Antique & Estate Jewelry,  and Pearls and which method  you choose to sell jewelry will depend on the following:

1. Are you dealing full or part-time?
2. What price you bought the jewelry for in the first place.
3. Do you need to make a quick profit? 
4. Can you afford to wait it out until the market is "just right"?

How to sell jewelry is basically  like selling anything...

The basic premise of  selling jewelry antique is this:

Buy at a competitive price, keep your overheads under control and learn how to sell jewelry antique and estate  for a profit, while all the time you try to expand and retain your clientele.

Success in  selling and expansion  comes down to providing good service. Excellent service includes presenting your jewelry in an honest way and developing a relationship with your clients. 

How to sell jewelry antique at  the right price? The best price is the price the buyer is prepared to pay, but that won't  help you  when it comes to writing up the price tag.

As a general rule of thumb, most professional dealers who know how to invest money in jewelry try to make between 30 percent and 60 percent, however, on lower-priced jewelry around 100 percent is nearer the mark.

In general, fine Antique Jewelry and higher priced pieces, return higher profits. 

The return on investment on some pieces of jewelry, however,  can be way  more than these figures if 1. You've been buying gold on the dips  2.  Jewelry has increased in value and desirability  over time while  you have  been loving and wearing it!

By keeping your prices competitive, you are more likely to achieve a faster turnover. In the long run, experience tells me this can be more profitable than holding out for higher prices.

For example, it is better to sell two $250 pieces every week throughout the year at a 20 percent profit than two $1000 pieces a year with a 60 percent profit margin. If you take the first approach, you will make $5,200, and if you take the second approach, you will make $1,200.

Keep your finger on the pulse of current market values at auctions and shops both on and off-line. Also, it pays to keep your eye on the auction fees involved. Some are  high, and some are free and simple to use. See the classifieds at The Jewelry Exchange on Antique Jewelry Investor.

There are many buyers out there, especially in the current economy in which paper money isn't worth the paper it's written on. Buyers of all types of  jewelry will often ask for a valuation certificate to authenticate a piece of jewelry. Do not take this personal,  an appraisal certificate is becoming the standard today and obtaining  online jewelry appraisals is  acceptable, hassle-free and affordable. 

When it comes down to selling gold jewelry, estate jewelry or antique, you just have to compare dealer shops at antique fairs to notice that some people just seem to get it, when it comes to the art of display.  Taking this concept even further to the global online marketplace, some dealers have taught themselves how to photograph their jewelry that enables them to present their jewelry more attractively for potential jewelry buyers.

Antique Jewelry Investors   take note, how to buy antique & estate jewelry is completely the opposite of  how to sell jewelry as far as presentation is concerned.

Many a great bargain has been found on poorly laid out antique stalls whereas from a seller's point of view; the best prices are obtained from appealing antique shop windows or under glass. 

How to Sell Antique Jewelry,  to maximize your return on investment,  several areas must be carefully considered and last but not least, mastering  the art of display is one of the most important.

Have You Seen the Jewel of the Month yet?

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