Comments for Coro Japan signed seed bead multi strand necklace with hang tag

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Coro & the Bead Connection
by: Anonymous

"New fashion trends in jewelry, in the 1960s, included beads. Although Coro jewelry was still well represented in stores and purchased by many women who liked it, the company was heavily invested in stampings, castings, rhinestones and accompanying components, thus not ready for a switch to beads.

Coro imported bead jewelry from other countries to compete but the U.S. casting manufacturing production suffered as a result. By the early 1970s Coro had lost its market dominance to bead fashions and to other competition such as Monet, a company that had the world market cornered on "tailored jewelry" i.e. plain gold (look) styles without stones, suitable for every day and business wear. In the 1970s, competition from the Asian countries Japan, Hong Kong, Taiwan, cut deeply into Coro market share."

It seems quite possible, in view of the above information that in an attempt to shore-up market share and the 60s trend in beaded jewelry fashions , CORO collaborated in some way, with Japan. Be great though to find a definitive answer to this one.

A History of Coro can be found at the following link:

http://www.jewelcollect.org/about/a010502a.htm

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BEAD DESCRIPTION
by: Anonymous

Thank you both for your help. The beads are of nice quality, but not the consistency of glass. They are a mix of round, hex style seed beads. I would say they are a type of hard plastic, but not cheap. The necklace is primarily black, with an occasional clear or irredescent blue bead strung between the black beads. Hope this helps, and thanks again, Tammie

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Describe the beads
by: Beth

Tammie

what are the beads made from?

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Coro & Beads
by: Jean

Tamie, that's a good question! Seed beads and Japan do seem to fit together, but where do they fit in with the Coro story? I have one of their landmark Duette dress clips, that's mounted on a frame so that it can be worn individually or together as a single pin. However, I wasn't aware that Coro produced bead jewelry but as Coro, in their day, was one of the most prolific costume jewelry manufacturers, it wouldn't surprise me. I'll have to book mark this thread as I collect vintage jewelry and would also like to know the answer.

Good Luck!

from Jean

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